EarthWise Linen
Jaipur — The Pink City
A land of vibrant and royal heritage, Jaipur is the capital of the state of Rajasthan, situated in north-west India. Jaipur thrives as a center of exquisite artisanal crafts and the bustling garment and textile industry. And this is where, EarthWise Linen was conceptualised.
Meet Our Founder
EarthWise Linen, founded by Ria Kasliwal, draws inspiration from Jaipur's rich cultural heritage. Raised amidst the captivating art of block printing, passed down through generations of women in her family, Ria developed a deep appreciation for tradition and craftsmanship. Drawing from her family's extensive experience in the bed and hospitality linen manufacturing sector, which primarily centered around microfiber materials, Ria became acutely aware of the ecological footprint associated with conventional textile production. Driven by a desire to forge a more environmentally conscious path, Ria founded EarthWise Linen, a venture that epitomizes her ethos of sustainability and reverence for tradition. As part of our mission, a portion of our proceeds is allocated to subsidize sustainable linen production, utilizing recycled fibers to foster widespread adoption of eco-friendly textiles. EarthWise Linen endeavors to weave together the threads of sustainability and tradition, crafting a narrative that honors the city of Jaipur, celebrates its artisans, and champions a more sustainable future for generations to come.
As a current MPhil student in Public Policy at the University of Cambridge, Ria showcased her venture, EarthWise Linen, at the prestigious Female Founder's Prize Business Challenge hosted by Lucy Cavendish College. Our efforts led to the venture being awarded a £10,000 grant. Watch our founder discuss EarthWise Linen:
The EarthWise Linen Way
Sustainable Consumption
We use only the best possible sustainable alternatives such as bamboo and hemp, instead of microfiber, to create our bed linen products. Our materials are carefully sourced and chosen for their low environmental impact and durability, ensuring that our products are not only eco-friendly but also of the highest quality.
Choosing Organic
Our commitment to sustainability extends to our use of organic dyes crafted through age-old techniques, ensuring each hue is both eco-friendly and biodegradable. You might even detect hints of cinnamon or roses in the dyes, evoking a sensory journey through Rajasthan's vibrant landscapes.
Preserving Heritage
We deeply value heritage preservation as a cornerstone of our mission. We are passionate about creating exquisite products that preserve and celebrate the rich cultural heritage of Rajasthan. By incorporating age-old techniques and traditional motifs into our designs, we honour the legacy of craftsmanship passed down through generations.
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Empowering Women
By collaborating with skilled women artisans, we provide them with a platform to showcase their talents and preserve their traditional craft. Our initiatives aim to not only create economic opportunities but we also train more women in our community in this revered art form so they too can share their stories through their craft.
Uniquely
Yours
The brand collaborates closely with skilled women artisans, who weave the rich tapestry of Rajasthan's folklore into each handcrafted block. This delicate process infuses every product with captivating imperfections, bestowing upon them a uniqueness that renders it exclusive to our customers.